Show #3 - The Show About The Five Website Writing Sins
The Two Web Guys Radio for June 28, 2006
"The Show About The Five Website Writing Sins"
SHOW NOTES
In this broadcast Paul interviews writing expert, Elizabeth Cockle of EC Writing. She discusses five website writing sins which are:
| 1. | Using long blocks of text |
| 2. | Using wide blocks of text |
| 3. | Not creating visual interest on your Web pages |
| 4. | Putting too much text on a single page |
| 5. | Not proofreading |
Through the interview Elizabeth provides some simple and practical tips for doing it right.
Also in this show, we pull a letter from the mailbag which has us critiquing a Website. Follow along as we discuss how the site can be transformed into a marketing powerhouse.
If you have any questions regarding Internet marketing, please send them in to our mailbag[AT]thetwowebguys[DOT]com or fill out the form on our Contact Page.
We’ll visit our "Mail Bag" and answer as many of your questions as possible on upcoming shows. Also feel free to send any comments or suggestions about the show. Or simply click the "Comments" link below to post your comments about this broadcast right here on this page. We’d love to hear from you.
Paul & Eric
The Two Web Guys
Websites Mentioned::
| The Client Generator: | This service designed for massage professionals is an example of an effective lead generation site. |
| EC Writing: | Elizabeth Cockle’s Website. A professional copy writer and our guest on today’s show. |
| PayPal: | A simple online transaction gateway. We used this Website when referring to a simple method of selling gift certificates on your Website. |
Techniques Discussed:
Open up links on your links page in a new window.
<a href="http://www.domain.com" target="_blank">Link Text</a>
July 25th, 2006 at 4:42 pm
Hi Web Guys,
Great show! Lots of really helpful information. And i found it curious EC suggests that copy be kept short, not requiring scrolling (or much). Most people–and i’ve heard it from eric before–seem to advocate putting in lots of text: people who are interested will want to read it, plus it enhances searchability.
Speaking for one of the great many people still stuck on dialup, I have to say nothing irritates me more than a paragraphs’ worth of info on one page, and interminable clicking to other pages to read a whole article! I usually feel that if they can’t be bothered to make the info easily accessible, i can’t be bothered to fiddle around all over their website, and i go elsewhere.
Looking forward to the next show!
With Blessings,
erin