Show #5 - The Show About Creating Your Website
February 5th, 2007
The Two Web Guys Radio for February 5, 2007
"The Show About Creating Your Website"
SHOW NOTES
Eric and Paul review the three primary ways you can create a website for your business:
| 1. | Hiring a webmaster to develop your website |
| 2. | Do it yourself using an online website builder service or WYSIWYG software |
| 3. | Use industry specific services i.e. the Client Generator for massage therapists |
There are pros and cons to each approach. Paul outlines the four criteria (the four pillars of website success) that you can use when evaluating each of these options.
We pull a letter from the mailbag as one listener wants to know how to put audio on your site using a little player like we do for our shows. We’ll give you a source for players like this and will tell you about and even easier way to get website audio up on your site.
If you have any questions regarding Internet marketing, please Contact Us and send them in. We’ll visit our "Mail Bag" and answer as many of your questions as possible on upcoming shows. Also feel free to send any comments or suggestions about the show. Or simply click the "Comments" link below to post your comments about this broadcast right here on this page. We’d love to hear from you.
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Paul & Eric
The Two Web Guys
Websites Mentioned:
| HereToHelpYou Website Builder: | This unique do-it-yourself website builder will be released soon. Get on the notification list now and receive a free trial when it’s launched. |
| The Client Generator: | This service, designed for massage professionals, allows you to have a website that would likely cost $5,000 to develop for a small monthly subscription fee. |
| Websites That Work by Techspertise.com: | Paul’s web development firm can help you create a successful online presence. Techspertise.com prides itself on creating Websites that work! |
| Wimpy Streaming Media Tools: | Here is our recommended software for playing audio and video on your website. |
| Audio Generator: | Using online services like this recommended service is the easiest way to get audio on your website - even if you are technically challenged. |
Techniques Discussed:
Determining Keyword Density:
The search engines determine what your site is about by looking at the words on your page. If you are a florist in Miami, people will likely search for you by using a term or keyword like "Miami florist". So you’ll want to make sure that the term "Miami florist" appears throughout your webpage. You want to use that keyword (or keyword phrase) frequently, but not too much.
As a general guideline, the keyword density should be no more than 7%. This means that the keyword "Miami florist" should make up less than 7% of the total words on the page. To calculate whether you meet this guideline, count up the number of times you use the keyword on the page. Divide that number by the total number of words on the page and multiply by 100 to get your keyword density number.
Here’s the formula:
# of instances of your keyword ÷ total #of words on page x 100 = keyword density
If the number is well below 7%, then add more instances of the term to your web page. If you are over 7% then find ways to use similar or related terms like flowers, bouquets, arrangements, etc.